My immediate intention is to write a post on back pain and whether taking CBD might help. Like all bloggers and marketers using the internet, this ambition would be enhanced by finding a keyword that would encourage search engine scrutiny.
Tools and Methodology
I used only a single tool, and that was Jaaxy. Here listed below, are Jaaxy’s guidelines for keyword success:
- Avg: A global estimate of overall traffic per month. I was aiming for a figure greater than 100 (Rule 1).
- Traffic: If you are on the first page of Google, then this refers to the estimated traffic you might receive per month. Here I was searching for a figure greater than 40.
- QSR. Quoted Search Results ie, the exact number of websites on Google that your site would compete with. Here, I desired something that scored less than 100 (Rule 2).
- KQI. Keyword Quality Indicator – the selected keyword should make grammatical sense (Rule 3).
- SEO. This was the calculation of all the metrics shown as a percentage – an SEO of say 95% is assessed as being excellent.
I opened Jaaxy and keyed in ‘Backpain’. Up came a series of keywords accompanied by their indicators as explained above:
Avg Traffic QSR KQI SEO%
- Backpain 48 9 100 Great 89 I was particularly struck by the word ‘sciatica’, partly because I had been reading about neuropathic pain and partly because a WA member who had kindly commented on my website, had told me that he had been a sufferer. ‘Backpain’ clearly failed as a keyword because of Rule 1. And sciatica, because I had included it in my post on neuropathic pain. Although, two sciatica keywords almost made the grade but were slightly low on Google traffic:
- Sciatica backpain relief 199 34 89 Great 97
- Sciatica backpain treatment 110 19 54 Great 97
I then developed the keywords by applying the word ‘treatment’ to the framework. This produced, after adding ‘acute’ and ‘chronic’ and then ‘severe’, two very fine keywords. I must commend Jaaxy for introducing ‘herniated disc’ which I would never have thought of:
- Severe lower back treatment 313 54 42 Great 94
- Herniated disc l-back treatment 281 48 19 Great 95
Although the herniated disc was an excellent keyword, I still wished to put CBD into the mix. I then tried a few combinations but to my surprise found that a typical and quite unremarkable keyword, actually was very superior. And it was to be my selection for use in my post on back pain – see below:
- CBD and back pain 417 71 23 Great 96
The exercise was pleasing on a number of levels, most especially because the selected keyword was uncomplicated, yet succinct. The overall traffic per month at 417 (Rule 1) was particularly gratifying, as was the QSR of 23 (Rule 2). One might even say that this short piece on ‘Find a keyword’ will prove to be an excellent springboard for my planned post: ‘CBD and Back Pain’.